The product placement in Superman III doesn’t end with Camel Cigarettes. In fact, Kentucky Fried Chicken ads are subliminally hidden throughout the movie.
Gus receives his first inflated paycheck from his money laundering scheme from an a guy who looks suspiciously familiar:
Is that Colonel Sanders?
Later, Ross Webster sends Gus to Websco’s WheatKing office in Smallville to gain access to a computer that couldn’t be traced back to him with the intension of hacking into the Vulcan Weather Satellite. Gus realizes that he would have to blend in and do some social engineering to gain access to the computer. A mannequin’s garb in a storefront initially shocks him, but it ultimately yields the disguise he’ll need later.
Gus: Jesus Christ!
That plantation tie looks awfully familiar.
Later, when Gus renders security guard Brad unconscious, he drags him past a KFC bag hanging on a closet door.
Finally, when Gus phones Mr. Webster to explain how the Synthetic Kryptonite failed to work, he makes an interesting analogy:
Gus should have pointed the Vulcan satellite at a KFC. It would have displayed:
KFC === CHICKEN..80.00% CRISCO...10.00% FLOUR.....5.00% MSG.......2.50% SALT......2.00% PEPPER....0.25% PAPRIKA...0.10% OREGANO...0.05% SAGE......0.05% ROSEMARY..0.03% THYME.....0.01% PARSLEY...0.01%